Living Wage - An animation

In April, 2021, CCC introduced the Europe Floor Wage: a cross-border base living wage benchmark for Central, East and Southeast Europe that showed the shocking fact that minimum wages in this region on average cover only 26% of a living wage. At the same time, profits being made by brands and retailers in the garment supply chain are enormous, even during the pandemic.

The main aim of the film is to spread awareness about poverty wages in the global supply chains of fashion brands in European, low-wage countries, and to remind fashion brands and retailers to set public, concrete, measurable steps for their entire supply chain, in order to ensure garment workers are paid a living wage within a reasonable timeframe.

Olga Dimitrijević, scriptwriter, said that working on this film was a serious task: “On the one hand it was necessary to include and explain information related to the unequal position of garment workers and the importance of a living wage, and on the other hand to present it in the form of a short film and script. Still, it's a pleasure to work on a project that combines cinematic language, art and activism. It seems to me that this is one of the essential roles of artists in the modern world – the opportunity to make our skills available for the purpose of promoting and achieving the goals of social justice and equality.”

Bojana Tamindžija and Vladimir Simović, producers of the movie from Belgrade based Centre for the politics of emancipation, said that together with numerous artists they tried to make a film that is not burdened with data and statistics, but which in a more receptive and in some moments emotional way shows the daily struggle for the bare survival of textile workers in Central, East and South East Europe: “We hope that the movie will point out the problems in the unequal distribution of global supply chains and emphasize the need for better regulation.”