"As we yet again mourn the loss of scores of garment workers in Bangladesh, we demand that brands step up their game. Tragedy after tragedy underlines our belief that simple, cosmetic changes to existing programmes simply aren't enough. Action needs to be taken to address the root causes of these fires”
Ineke Zeldenrust, Clean Clothes Campaign
In December, Clean Clothes Campaign (CCC) visited Bangladesh to work with Bangladeshi unions and partner organisations, interview victims of the fire and meet with representatives of the Dutch embassy.
Following the development of a joint strategy with Bangladeshi and international trade unions and labour rights organisations, CCC organised street actions in various European countries, including Spain, Germany, Belgium, Austria and the Netherlands.
In this way CCC informed consumers and called on them to take action, launching an e-mail petition to urge companies to sign the Bangladesh Fire and Building Safety Accord, and pay adequate compensation to the victims and their relatives. CCC also reached out to governments, international organisations and the global media.