CCC reaction to the launch of children’s clothing collection by H&M and WWF
On 29th of September, H&M and WWF have launched a new collection of children’s clothing aimed at leading the way toward a more environmentally friendly garment industry. While H&M and WWF attempt to reduce water pollution and promote closed loop recycling management, core problems of their ‘fast fashion’ model are not addressed. H&M continues to pursue a business model that relies heavily on high sales volumes, rapid growth rates and overconsumption, and is therefore truly unsustainable at heart. The Clean Clothes Campaign (CCC) fears that the company is once again profiting from a marketing opportunity that will lead to little change for affected people and may mislead consumers.