Wings are not for sale
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The Covid-19 pandemic brought the lives of younger generations to a standstill, but at the same time heightened attention on social pressure to compulsively buy clothes.
After a long sleep, Daedalus wakes up a prisoner in the labyrinth he himself has built, entangled with Ariadne in a red thread which the Minotaur binds himself to people with. Saddened by the loss of his son Icarus, Daedalus decides to look for him in the contemporary world dominated by brands and the unbridled consumption of clothes.
Alongside his journey, a group of fashion students reflect on what lies behind glittering fast fashion shop windows: a ruthless production structure built on the erosion of labour rights on a global scale, as well as on the failure to protect the environment and worker health. The students find themselves in an old factory, also entangled in the red thread, hostages of the Minotaur. They try to free themselves by waving blackened wings made from old, worn-out clothes.
Coupled with experts interviews, textile workers and human rights activists, we descend into the underworld of a phenomenon which relies on unspeakable tragedies such as the collapse of the Rana Plaza and daily alienations such as those experienced by retail workers to survive.
Will Daedalus be able to find his Icarus in the rubble of the fashion system? Will future designers be able to spread their ragged wings to escape the Minotaur and leave the labyrinth of turbo consumption behind them? Is it still possible in this world to rediscover the taste of rebellion? Through the testimonies, alternating with the work in progress of the exhibition resulting from the educational project #FashionReverse, curated by Fair in collaboration with hòferlabproject, the documentary restores the spirit of the journey between art and activism, which involved young people along the Peninsula, in a collective reflection on the concept of transparency and human rights in fast fashion.
- Paola Sampino, worker and trade unionist, Stradella logistic hub
- Momtaz Begum, former garment worker, Rana Plaza (Bangladesh)
- Sara Conforti, artist, president of Hòferlabproject
Clean Clothes Campaign activists:
- Deborah Lucchetti, Clean Clothes Campaign coordinator in Italy;
- Christie Miedema, Clean Clothes Campaign coordinator
- Kalpona Akter, activist and director of the Bangladesh Center for Workers Solidarity in Bangladesh
- Annalisa Dordoni, sociologist
- Marco Piu, chemist, director of association Associazione Tessile e Salute
- Ugo Zamburru, psychiatrist, director of Residenza Dahu – Brusson
- Roberto Cavallo, CEO Erica soc. coop.
A docu-film produced by the Italian Clean Clothes Campaign coordination made with contributions from the Italian Development Cooperation Agency and the European Union, and thanks to contributions from the 2017 and 2018 5 per mille campaign.
Directed and edited by: PAOLO CAMPANA
Concept: SARA CONFORTI
Written by: PAOLO CAMPANA e SARA CONFORTI
Executive production: DEBORAH LUCCHETTI & PRISCILLA ROBLEDO
Artistic supervision: SARA CONFORTI
Photographer: ARIEL SALATI
Sound: MARCO MONTI ed EMILIO ROMEO
Animation: SAMUELE WURTZ
Color grading STEFANO CRAVERO
Sound design and mixing: EXPERIMENTAL STUDIO
Post-production and mastering: BASE ZERO
13.600Hz Concert for Sewing Machines - X edizione - ICARUS performance
additional sound design In Limine Temporis Dominazio Memoriae
SARA CONFORTI with the students of the Accademia Albertina di Belle Arti di Torino
The song CAMBIARE is by AME 2.0, produced by JONNY B
Original soundtrack RICCARDO MAZZA and additional beats by PAOLO PEYRON