Ali Enterprises: A Factory Inferno

The deadliest industrial disaster in Pakistan’s history.

One clothing company responsible and still not held to account.

On 11 September 2012, at around 6 p.m. the Ali Enterprises factory in Pakistan exploded into flames, claiming the lives of 254 people, and seriously injuring 55.

As the fire ripped through the Ali Enterprises factory, workers were trapped in the building, behind barred windows and locked exit doors. Some workers managed to escape merely by jumping from windows considered too high to require bars, in the four-story building.  

In the wake of the disaster, among the carnage and destruction also lay bundles of denim with German-language labels carrying German retailer KiK’s brand “Okay Men”.

After the fire, it was reported that plant managers forced workers to stay, ordering the gates closed, in order to try and save the company’s stock: piles of jeans destined for KiK stores.
One survivor stated, “They prevented people from leaving, so they could save the clothes” – KiK’s jeans.

KiK's disregard for workers’ safety has cost thousands of lives in Pakistan and Bangladesh. It has a startling track record of sourcing from some of the most dangerous factories in the world. KiK is the only company in the world that has been linked to the worst three garment factory disasters in recent history – the Ali Enterprises factory fire in Pakistan; the Tazreen factory fire in Bangladesh (2012); and the Rana Plaza factory building collapse, also in Bangladesh (2013). A total of 1,500 garment workers are dead as a result of these tragedies. Thousands more were injured, and continue to battle with life altering injuries.

It’s time to #MakeKikPay

Three years on, the families affected by the Ali Enterprises fire continue to wait for long-term compensation. Despite their promises, and even signing a legally binding agreement, the German retailer KiK is refusing to pay long term compensation for the victims’ families.


  1. Sign and share this petition:
  2. Follow the campaign on facebook and twitter for more actions you can take and to show your support (use hashtag #MakeKikPay)

Survivors should receive a pension based on a living wage

On the Asia Living Wage Conference organized by the Dutch and German government in Pakistan in May 2016 Pakistani labour organisations NTUF, PILER and the Ali Enterprises victims' association proposed the following resolution that was unanimously adopted by all participants during the closing plenary:

"Yesterday we observed one minute silence in honour of 255 workers who burnt to death in the Ali Enterprise graments factory fire. We thank all of you for remembering them. We wish to share with you that finally the process of determining long-term compensation has begun last week and the ILO has agreed to facilitate that process.
As participants of the Asian Living Wage Conference we must demand that the Calculation of Compensation should be based on on the living wage that workers/victims would have been entitled to in Sept. 2012.
We also wish to put on record our gratitude to the local unions and those in Germany and Holland as well as the German and Dutch governments for their support in bringing KIK to the negotiating table.
We hope that the process to be complete earliest possible."

Joint letter to KiK

Six organisations, including CCC, have sent a letter to KiK urging them to pay long-term compensation.

Survivors speak out

Shanawaz is 46 years years old and was machine operator in Ali Enterprises factory. He earned 30,000.00 PKR. While running in an attempt to escape from the fire, he injured is knee and now he cannot walk. He developed asthma after the fire. He cannot work because of his knee injury and his respiratory problems. He has two children who go to school. He has no income and only survives with the support of his brother.

Harif, who is now 22, survived from the Ali enterprises fire. He was a stitching machine operator earning around 33,000.00PKR. His grandfather on his mother's side died in Ali enterprises fire. Harif's arm and leg were fractured but now he works - he has to. Just two months ago he could started working again. He needed time to heal and could not get a stable job.

Shazad Ali is 42 years old and was stitching in the Ali enterprises factory. He earned around 31,000.00 PKR. He broke the window and jumped from the second floor. His right leg was injured and he needed two surgeries. Plates were inserted in his leg. He cannot work anymore because of the injuries and asthma problems that are a result of the accident. He has five children (3 sons and 2 daughters) to look after. He is the only breadwinner for the whole family. All his children went to school before and after the factory fire they discontinued the school. His daughters are ready for marriage but they don't have the money to get married.

Find more voices of survivors here.

Shahida and Farhat in Berlin November 2015

Action in Pakistan April 2016